Today is #BellLetsTalk day. January 25. A day when Bell Canada will donate 5 cents to every retweet they receive of their original tweet. Or, for every tweet using the #BellLetsTalk hashtag. Possibly capping their donation at a number. Or... it's hard to know. They don't actually advertise those pieces. And they've potentially fired somebody specifically for sharing her mental health issues. So, y'know. Big corporation. Big reach. Potentially shady undertones. Not surprising.

But let's, instead, actually talk about mental health. Which is what the campaign claims they are trying to do. We'll take them at their word.